Hi! I’m Ali
I enjoy building and scaling products
at every order of magnitude

  • 14 years in product
  • New York City

I’m a Senior Product Manager at Google Search, working on AI Search — AI Overviews and AI Mode. Part of a small team that took AI Overviews from 0 to 1 and more recently helped bring AI Mode to life, growing it from 0 to 1 and now continuing to scale it globally; together, these products now reach over 2 billion users across all languages. My focus is core GenAI modelling and response quality, with a particular emphasis on non-English languages and international markets. This includes leading quality for creative writing queries, the in-line writing experience on AI Mode, and driving AI Mode to be best-in-class on freshness for real-time, up-to-the-minute queries.

Over 14 years, my work has spanned a range of industries and company stages, from wearable technology and digital health to social platforms and now search at global scale, but the pull has always been the same: the early uncertain work of taking something from 0 to 1, and the equally hard challenge of scaling it from 1 to 10. Along the way, I founded Boomerang (2019–2021), scrappily found PMF, raised capital, and built a lean team of over 15 people around a platform that connected over 70,000 baby boomers finding community and purpose in retirement.

More than anything, I want to keep doing what I love most — scrappily building AI products and scaling them to millions of people globally. You can find me on LinkedIn or have a look at my Resume.

Let’s connect!

Ali Tawfiq

Experience

  • Senior Product Manager, Google Search

    Google·Aug 2022 – Present·New York, USA

  • Product Director & Executive Advisor

    RBC Ventures·Apr 2018 – Jun 2022·Toronto, Canada

  • Co-founder & CEO

    Boomerang·Feb 2019 – Dec 2021·Toronto, Canada

  • Product & Venture Consultant

    Freelance·2015 – 2022·Remote

  • Lead Product Manager

    500px·May 2016 – Apr 2018·Toronto, Canada

  • Engineering & Product Lead

    OMsignal·Mar 2014 – Sep 2015·Montreal, Canada

  • Algorithm Developer

    Huron Technologies·Feb 2013 – Aug 2013·Waterloo, Canada

  • Algorithm Developer, Digital Pathology

    GE Healthcare·May 2012 – Nov 2012·Toronto, Canada

Selected Work

AI Overviews

Google Search

Part of the small founding team that took it 0→1. Now serves 2B+ users globally, across all languages.

AI Mode

Google Search

Founding team; launched and scaling worldwide. Leads core GenAI response quality, the in-line writing experience, and the effort that made AI Mode state-of-the-art on freshness.

Multilingual & Next Billion User search

Google

GenAI search experiences for multilingual users and Novice Internet Users, including voice-first search that works around literacy barriers.

Boomerang

Founder & CEO

Built a platform against social isolation in retirement to 70,000+ members. Raised capital, grew the team to 15, led the pandemic pivot from 8k to 70k users.

500px

Lead Product Manager

Personalised discovery, online classes, the global photographer Directory, premium memberships and a marketplace, for 14M photographers. Through to acquisition.

OMsignal

Engineering & Product Lead

Signal-processing algorithms on live physiological data, powering adaptive workouts in wearable garments.