Hi! I’m Ali
I Build and Scale Products
& Advise Ventures

I am forever fascinated by early stage product development especially in the tech, online learning, online communities, digital health and social spaces. Coming through with an engineering background I’ve enjoyed working on changing the way consumers, service providers and researchers interact with emerging technology. I love to get my hands dirty with all aspects of product development, from business to coding and back. I’ve most recently founded, built and scaled Boomerang into a business with over 70k baby boomers looking to explore their passions as they approach retirement.

Freelance or Full-time, I thoroughly enjoy working on the following: Product Experimentation, Rapid Prototyping, Product Strategy, and Product Coaching. Learn more about my background, experience and ways we can work together by checking out my LinkedIn, Resume or learn more below.

Ali Tawfiq

Service Pillars

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Product Strategy

Support venture and product leads with mapping out, validating and strengthening their product strategies, including: mapping out competitive landscapes, roadmap validation and business concept validation

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Rapid Prototyping

Help clients with validating new product/ feature hypotheses through no-code prototyping, including: building landing pages, integrating with payment providers, integrating analytics, and synthesizing the learnings

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Product Coaching

Support and strengthen the skills of existing product teams to help them adapt agile and rapid product development practices, including: one-on-one coaching, project management, and release planning

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Experimentation

Help clients with mapping out the full scope of product experiments, including: scoping the experiment parameters, mapping out the user journey, identifying KPIs and managing the execution

Skills

Experience

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Feb 2019 - Dec 2021

Co-founder & CEO

Boomerang
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2015 - Present

Product & Business Advisor

Freelance
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Apr 2018 - Present

Product Director/ Executive Advisor

RBC Ventures
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May 2015 - Apr 2018

Lead Product Manager

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Education

2012

Masters in Electrical & Computer Engineering

University of Toronto

2010

Bachelors in Electrical & Computer Engineering

University of Toronto

2015

IDEO Design Kit - Rapid Prototyping

IDEO.org

2010

Bioengineering Minor

University of Toronto

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I've worked with